July 2013 - Fresh Concepts Skip to main content

What’s Your Customer’s Memory of Your Business?

Daniel Kahneman, possibly the most famous living psychologist, has greatly impacted the world with his research on irrational decision making. Daniel and I go way back – 1989 to be exact – when I was writing my undergraduate thesis at Mount Holyoke College. I don’t want to mislead. I’ve never met the Noble-prize winning psychologist. […]

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Mixed Signals – How to Stamp Out This Common Communication Barrier

Last week I gave a short talk about common communication barriers. Although the list I normally present to students in the organizational behavior class I teach contains nine points, I thought it best to narrow my “list” to two when addressing a non-academic group. Interestingly, what really resonated with the audience was my discussion of […]

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